Selena Gomez Gives Fans a Peek at Adidas NEO Label's Spring/Summer 2014 Collection

Publicada Martes Febrero 4, 2014 3:45 PM GMT

With the launch of its spring/summer 2014 collection quickly approaching, Adidas NEO Label and brand ambassador Selena Gomez teamed up to promote the exciting line.

On Tuesday (February 4), the athletic brand announced that it's creating a challenge called #NEOSneakPeek with the "Slow Down" singer that will continue to hype the new collection until it's official launch day.

Over the next couple days, Selena will offer up sneak peeks of the collection through self-shot films that will be posted online.

Miss Gomez and NEO are going to post hints to help fans find the latest clips on the social media sites and a new video will be uploaded everyday starting Wednesday (February 5) until the collection's official launch (February 12).

Photo Credit: Adidas

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