Blake Lively Poised to Launch Lifestyle Brand
With plenty of cred in the movie business, Blake Lively hopes to translate her screen success into merchandising money via her new lifestyle website.
The “Sisterhood of the Traveling Pants” starlet will kick off Blake Lively Lifestyle on July 23rd, though it sounds quite similar to Gwyneth Paltrow’s GOOP project.
Lively explained, “The main element of it is that it's about storytelling and it's about living a very one-of-a-kind, curated life, and how to achieve that. There's nothing like it out there - it's without a genre.”
Blake’s wares will include “curated, fashionable items” and she’ll “focus on artisans and products,” while also producing various videos to help achieve the desired result.