Playboy Launches Israeli Edition
While Israel isn’t exactly known for its affinity for pornography, Playboy has just released a new Hebrew edition this month.
And according to owner/publisher Daniel Pomerantz, the projected audience for the new version is much the same as elsewhere in the world.
"Our target is men who want a taste of the good life and also women who are curious about the tastes of the men in their lives,” he explained.
“I believe that the special formula that has brought Playboy to a rare level of success throughout the world will continue to succeed in my new home Israel."
Daniel added, "Israel is a very complicated country with tradition and modernity and also with serious things and fun fashionable things and that is exactly the character of Playboy. It is a complicated and beautiful magazine for a complicated and beautiful country.”
"People will see just from the words Playboy Israel that we are a normal country, fashionable, modern, people who work every day with a passion and if you read Playboy magazine you see that it's not just beauty and fashion but it's also depth and politics and issues, people who care and think about the world they live in."
Photo Credit: AP