Zac Efron Screens "At Any Price" at SXSW
Heading to Austin to promote his newest family film, Zac Efron went to SXSW for a screening of "At Any Price" on Saturday (March 16).
The "Lucky One" star was casually dressed in a gray T-shirt and jeans as he answered questions from the audience with co-star Dennis Quaid.
In the movie, a farming family's business is threatened by an unexpected crisis, further testing the relationship between a father and his rebellious son.
Directed by Ramin Bahrani, the flick also stars Heather Graham. Recently, Sony Pictures Classics purchased the movie and will release it in select theaters on April 26th.
Check out the panel in the player below!
Enjoy the pictures of Zac Efron at the 'At Any Price' Q&A session during SXSW 2013 in Austin, TX (March 16).
Photo Credit: Getty Images

























